The most common ecommerce welcome sequence

Hey! David there from Send Good Emails,

It’s been a minute since my last email, but to the surprise of no one, managing email for an 8-figure SaaS company and raising a 3-year-old toddler keeps your days… interesting.

Apologies for the radio silence. I’ve got some exciting updates and insights that I think you’ll love.

Let’s get to it!

We’ve hit 300 mapped emails from 70 different companies. It might sound like a small thing, but for a side project like this, it’s a big deal.

These are some of the companies that were added to our lineup:

You might notice a bit of a personal interest showing there… 😅 I’ll try to mix it up a bit more in the future.

Quick reminder: You can always reach out if there’s a specific company you’d like me to explore!

I’ve also started adding launch emails to the mix. Even though these aren’t typically part of a sequence, they pack a punch because companies tend to put their “meat and potatoes” in them.

Make sure to check out the launch email examples from Notion and Anthropic—they’re pretty solid.

With the database reaching a reasonable size, I’ve begun experimenting with the numbers to uncover some patterns and trends. Here’s the first one:

What I found:

The most common welcome offers?

If you’re looking to optimize your welcome sequences, these stats could give you a great starting point.

Interesting? Want to see more of these? Reply and let me know!

That’s it for this round! Thanks for reading, and I hope you found some value in these updates and insights.

Cheers,
David ✌️