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The most common ecommerce welcome sequence
Plus, we just hit 300 emails 🙌
Send Good Emails
September 03, 2024
Hey! David there from Send Good Emails,
It’s been a minute since my last email, but to the surprise of no one, managing email for an 8-figure SaaS company and raising a 3-year-old toddler keeps your days… interesting.
Apologies for the radio silence. I’ve got some exciting updates and insights that I think you’ll love.
Let’s get to it!
Project Updates:
Database Milestone
We’ve hit 300 mapped emails from 70 different companies. It might sound like a small thing, but for a side project like this, it’s a big deal.
Latest Additions
These are some of the companies that were added to our lineup:
Perplexity (SaaS) (Spoiler: This is a very good welcome sequence—it got me all excited.)
Anthropic (SaaS)
Notion (SaaS)
The Perfect Loaf (Media)
Outreach (SaaS)
RightMessage (SaaS)
You might notice a bit of a personal interest showing there… 😅 I’ll try to mix it up a bit more in the future.
Quick reminder: You can always reach out if there’s a specific company you’d like me to explore!
New Category: Launch Emails
I’ve also started adding launch emails to the mix. Even though these aren’t typically part of a sequence, they pack a punch because companies tend to put their “meat and potatoes” in them.
Insights:
With the database reaching a reasonable size, I’ve begun experimenting with the numbers to uncover some patterns and trends. Here’s the first one:
The Most Common eCommerce Welcome Email Sequence Structure
What I found:
Average number of emails sent: 3
Timeframe: Over 4 days
Discount or Offer Present: 83% of brands do it
The most common welcome offers?
10% Off Deal: Nearly 38% of brands use this to entice new customers
15% and 20% Discounts: Each offered by around 14% of brands do one of these
Free Gift
If you’re looking to optimize your welcome sequences, these stats could give you a great starting point.
Interesting? Want to see more of these? Reply and let me know!
Until Next Time…
That’s it for this round! Thanks for reading, and I hope you found some value in these updates and insights.
Cheers,
David ✌️