You probably forgot about me, so let’s do a quick recap.
I’m David. I’m a professional email marketer, content marketer, marketer. I built a database of 110+ email sequences, manually collected, categorized, and labeled.
If you’re reading this email, it’s because you got access to the database, checked the demo, or subscribed to the newsletter.
For 2026, I’m keeping this newsletter intentionally simple. That’s the only way I can write a couple emails per month.
Once a week, I’ll break down one real email that stood out among the hundreds I get, and highlight 3 ideas worth trying.
If you have thoughts on the format (or emails you’d like me to analyze), just reply. That’d be amazing
Here’s the first one.
Email Breakdown #2026001
Company: Lovable
Type of email sequence: Welcome/Onboarding
Email #: 1
Day: 0
Subject line: Welcome to Lovable
Preview text: Ready to build apps and websites by chatting with AI?
What works (and what doesn’t) about this email
#1. Clear promise + mission
This opening line is very good:
“Only 1% of the world knows how to code…”
Instantly:
sets a villain
defines the audience
frames the product as the solution
What I like most is the worldview, not the stat.
The world is more tech-y every day, and not knowing how to code isn’t the real problem anymore. The real problem is not knowing how to adapt.
This framing tells me exactly who this is for and why it matters.
#2. Emotionally strong… but vague
The email leans heavily on big, inspiring phrases:
“faster than you ever thought possible”
“turning ideas into real software”
“a team of software engineers on demand”
They sound great, but they also say very little, and at this stage (the user has already been convinced to create an account), clarity beats poetry.
Be specific and, instead of:
“Turn ideas into real software”
Say:
“Turn ideas into real products in 15 minutes”
Makes me want to log in right away to try it.
#3. Emoji overload
This email uses: 🎨 🤖 ✨ 🚀 🚀
For a unicorn startup selling the future of building products, these emojis make it feel cheap and closer to something an indie hacker would send.
Emojis signal tone. If you want authority, use them sparingly.
If you want to explore the whole sequence and 400+ real emails from successful companies, organized in 110+ email sequences, find everything here →
Thanks for reading!
David ✌️